some quick ad notes over my morning coffee before the studying marathon begins.
note comments in second post for interesting discussion about kids commercials.
one of my least favorite commercials of late (although I think they are fazing it out) is suncom's commercial with harry connick jr. where he says, "i hate bills...i write songs on the back of mine" and then goes on to say how great suncom is, particularly annoys me, for no real apparent reason. i just have the urge to add addendums on to the second half, "i hate bills, i shred mine and eat them with oatmeal"; "i hate bills...i feed them to my pet rhino and ride the rhino through denver"; "i hate bills...i hike in the mountains" -- try it, its a fun game.
also really annoyed by companies who use for their mottos some phrase that masquerades as a pun but is really just some mildly descriptive phrase. there is some company (and it shows how memorable their ad is) who uses some phrase like, "cingular: pretty good" or something like that. its not a pun whatever it is. they'd like you to think it is clever, but someone just got lazy.
oh and let me also add that i have no formal training in advertising. so the things i say might be theoretically totally off-base. or something i think is a huge epiphany might be totally cliche from someone who knows that they are talking about's point of view.
Ah, so this is just like the name says. An undeveloped manifesto, likely to change:
Ads try to stay under the radar. But there is no reason why they shouldn't be held to the same sort of searching analysis and criticism that other forms of media are subjected to. I mean, they should probably be subjected to even more analysis, because they are sneaky bastards, trying to convince us to do something, part with our money no less, and try to do it without us even thinking that they are responsible. if i am going to be influenced i might as well understand what is going on, and support companies that produce good ads. i mean, ads aren't going away. around here, we need to buy things from big companies, however unappetizing that may sound. so we might as well lay into the ones that are lame in an attempt to raise the standards altogether. and it's fun. ok 1, 2, 3, go...
so what is the aim here. basically, if you really like a commercial say why you like it. if you don't like a commercial, say why you don't. if there are crucial links missing in the commercial's chain of logic, explain it. even if there aren't crucial links missing, it might be interesting to lay the commercial's logic bare nonetheless. i've been doing this in my livejournal for the better part of six months now, off and on, and i thought it would be fun to open the debate up to everyone. ok awesome.